Tuesday, July 6, 2010

The St Regis Bali Resort Nusa Dua

Bringing the Legacy to Life

The rich heritage of St. Regis informs every touch across every address. It is, quite simply, the very essence of the St. Regis brand. Cherished traditions such as fresh flowers, afternoon tea service and midnight supper are carried out as flawlessly today as they were a century ago under the discerning eye of Lady Astor. Likewise, the art of sabering a bottle of champagne is still practiced by the St. Regis Butler, and cognac and hand-rolled cigars remain an after dinner staple. The Bloody Mary, a signature cocktail of St. Regis since it was first concocted by Fernand Petiot in the King Cole Bar and Lounge, is brought to life through new interpretations that reflect the distinct personality of each address. These time-honored traditions and countless others have helped create the air of magic and seduction sought after by guests of St. Regis.
The Story of St. Regis

The story of St. Regis begins at the forefront of New York’s Gilded Age, where an elite group of supremely wealthy families rose to form the country’s first aristocracy. Among them were such illustrious names as Carnegie, Vanderbilt and Rockefeller. The leaders of this new social class were the Astors, with matriarch Caroline Astor at the helm of high society. Visionary and tenacious, “The” Mrs. Astor created the first true expression of New York society by hand-selecting those with whom she associated – known as the “400.” This new experience of exclusivity made even the wealthiest and most renowned eager to become a member of her inner circle.

It was at this time that Lady Astor’s son, Colonel John Jacob Astor IV, began developing a new style of luxury, focused on tangible advancements in the comforts afforded the wealthy. These innovations were debuted inside Astor’s classic Beaux Arts landmark, The St. Regis New York, when it opened in 1904 on 55th Street and Fifth Avenue. Before his untimely demise aboard the Titanic, Astor was able to fulfill his vision of creating a hotel where gentlemen and their families could feel as comfortable as they would as guests in a private home. This was in no small part due to the acumen of Lady Astor, who helped cultivate a sense of luxury and refinement in all aspects of the hotel’s operation. Fresh flowers were brought in daily, an English-style butler and afternoon tea services were implemented and exclusive social gatherings such as a midnight supper created an air of grandeur inside the St. Regis that enthralled its guests.

St. Regis ushered in a new era of lavish parties, balls and suppers – occasions previously confined to the private homes of the elite – and thus became the next social mecca for years to come. Throughout its history, St. Regis has invariably attracted the most glamorous, creative and intriguing personalities of each era. Colonel Serge Obelensky, the Russian Prince who grew up to marry Alice Astor, was associated with St. Regis for many years. Marlene Dietrich, William Paley and his wife Barbara ("Babe") lived at St. Regis, as did Salvador Dali and his wife, Gala. And actress Gertrude Lawrence instructed her agent to arrange all her press appointments at The St. Regis.

In more than a century since its inception, St. Regis has experienced remarkable growth, expanding its portfolio with hotels and resorts in such coveted locations as Singapore, London, San Francisco, Rome and Bali.

To learn more about St. Regis Hotels and Resorts, browse our addresses around the world.

St Regis Bali Resort di Nusa Dua menerapkan prinsip-prinsip eco-property dalam pengoperasian sehari-hari.

General Manager St Regis Bali, Frank Beck mengungkapkan bahwa Resort St Regis yang dibangun tahun 2006 dan beroperasi sejak tahun 2008 lalu, merupakan resort St Regis pertama di Asia.

Kompas.com bersama sejumlah jurnalis yang meliput Kongres ke-61 FIABCI, mengunjungi resort St Regis Bali yang menerapkan prinsip eco-property.

Resort itu mendaur ulang air. “Dan juga yang menarik, hot water diperoleh dari panas AC yang dibuang,” tambah Direktur Eagle High Properties PTE Ltd, Ferry Ma’ruf. Perusahaan pemilik St Regis Bali berinduk pada Grup Rajawali.

St Regis Bali yang dikelola operator Starwoods merupakan resort bintang enam dengan tarif termahal di Bali saat ini. Tarif menginap di St Regis Bali berkisar antara 750 USD dan 8.500 USD semalam.

Sementara itu Director of Marketing Communications St Regis Bali Geetha Warrier menjelaskan, tingkat okupansi resort ini rata-rata 60 persen. Tamu-tamu yang datang sebagian besar dari Indonesia, Taiwan, Jepang, Jerman, Inggris, dan Amerika Serikat.

Dibangunnya St Regis Bali dengan segmen high-end menunjukkan bahwa Bali saat ini makin dikenal sebagai daerah tujuan wisata di dunia internasional. (KSP)

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